Due to increasing customer demand, we added a new point of presence (PoP) in Cairo, Egypt, earlier this year to help improve connectivity in the region. This new PoP reduces latency from an average of 80 milliseconds to 20 milliseconds or less for users who previously relied on our nearest hub location in Frankfurt, Germany. Egypt is a land of vast e-commerce potential with a market projected to reach $13.18 billion by 2025.(1)  Are you curious about the country’s digital landscape as it stands in 2022? If so, check out our brief overview of Egypt below!